Lead (formerly known as Self Love Beauty) was founded in 2012 by Lisa Tarkington, Leadership Consultant and Associate Certified Coach through the International Coaching Federation. Lisa has degrees and training in social impact, positive psychology, mindfulness, communication skills, and coaching. What began as a blog to empower others to feel supported, grow in their self-love, and rise to their full potential quickly emerged to having more than 100 contributing writers in just two years. With Lead’s growing number of supporters and increased need for access to confidence resources across all ages, Lead was established as a 501(c)(3) nonprofit organization in August 2018. 

In 2019, Lead introduced their Family Programs, Affirmation Day, and Teen Conference to further empower individuals in their community. Their first public workshop was hosted in 2020 –  successfully extending their reach and impact. 

Today, Lead’s mission is to empower people with practical tools to become their most confident selves. Lead has transformed the lives of 11,250 individuals directly and over 66,000 indirectly in the state of Michigan. Participants report gaining confidence and self-esteem by an average of 82% after attending just one program. With this proven track-record, Lead continues to be a source of empowerment, making a positive impact on the lives of many.